Privacy Included Badges

Similar to Mozilla Foundation, ZenData Badges validate the privacy coverage for higher customer confidence and conversion

*What is ZenData Badge?

ZenData provisions badges based on levels of privacy in asset inventories and SDLC. These privacy ratings and badges certify:

Web privacy practices

DevOps readiness

App and SDLC completeness

Device safety

Database protection

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*Privacy Trust 2.0

ZenData Badges are designed to inform customers and partners about your data protection measures, including provisioning a benchmark across organizations

Surface

✓ Web Secure
✓ 100% Consent

Core

✓ Web Secure
✓ App Secure
✓ 100% Consent

Complete

✓ Web Secure
✓ App Secure
✓ Database Secure
✓ SDLC Secure
✓ 100% Consent

*Why privacy badges?

Roe v Wade

App Usage has reduced in health and wellness due to non-consented data sharing

M&A and Antitrust

Amazon’s acquisitions of Roomba and One Medical have raised concerns around mishandled targeting

Federal Data Privacy

More federal, state and city wide regulation around data privacy is in play with the ADDPA in congress

*Why privacy badges?

ZenData provisions badges based on levels of privacy in asset inventories and SDLC. These privacy ratings and badges certify:

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Higher Loyalty

Amazon’s acquisitions of Roomba and One Medical have raised concerns around mishandled targeting

Customer Growth

For Customer first brands, a robust privacy posture has 2x-3x impact in transactions and ARR

Shortened Sales Cycles

Organizations that have privacy embedded in design lead to half cycles and higher NPS